Facts Are Great… But Stories Stick

We’ve all sat through those presentations. You know the ones. Packed with charts, stats, and endless bullet points. And let’s be honest… how much of that do you actually remember?

Now, think about that one story your coworker told you. The time everything went sideways, and somehow, against all odds, it worked out. I’m willing to bet that moment stuck with you.

That’s the power of storytelling. Our brains are wired for it. Stories create emotion, they paint a picture, and they turn abstract ideas into something real—something memorable. It’s how we’ve shared knowledge forever… long before PowerPoint came along.

The difference between a message that fades and one that actually lands often comes down to this: a well-told story.

And here’s the thing—it doesn’t have to be complicated. You just need:

• Someone relatable
• A real challenge
• A solid resolution

So the next time you’re running a meeting, training your team, or pitching an idea, stop and ask yourself: What’s the story here?

Because the facts might get forgotten—but the story? That’s what people remember.